It is interesting to note how consumption of our marketing materials slowly changes over time — and as should be no surprise to anyone, social media platform engagement evolves as our ‘new buyer’ demographic slowly changes. It’s been interesting to see how longer-form video and marketing material has started to give way to shorter-form ‘quick hits’ — YouTube engagement is a bit lower, while Instagram Reels / Facebook Stories are on the rise.
We are experimenting with doing more short form videos to engage with our audience - and we would love to hear your feedback! We’re starting to create some non-listing-specific video content that is much more general info on the marketplace, with great results so far. Have an idea or suggestion for a video, let us know in comments on any of the platforms you connect with us!
If you didn’t know - check us out on Instagram - @homesresource - https://www.instagram.com/homesresouce
